World Wildlife Fund
The World Wildlife Fund is an international nonprofit working to save our planet’s species and habitats.
UI Design • UX design • Information Architecture • Site Mapping • Responsive design • Backend development • Frontend development
World Wildlife Fund: Overview
The World Wildlife Fund has been the world’s leading conservation organization for over 60 years. Their unique approach to community-first conservation focuses on building markets, policies, and cultures around a sustainable future.
Unlike many nonprofits, which rely on grants, the WWF gets a majority of their funding from personal donors and legacies. This means that their website’s ease-of-use and functionality are crucial to continued growth.
Senior Manager, Digital Marketing
Increase in new mobile users
Increase in number of purchases generated from the site
Increase in the average time on page
WWF came to us with four distinct and outdated sites that needed integration both functionally and from a design perspective to fit the WWF brand guidelines. Some of the core problems included:
- A poorly designed mobile funnel that was losing WWF donations.
- An inflexible and disorganized backend that turned adding and editing content into an unnecessary headache.
- Showcased data that wasn’t properly displaying on their front-end and left them needing
web-development for little tweaks.