ChangeFi
ChangeFi is a banking application with the social-driven mission to eliminate the wealth gap.
KEY SERVICES
UI Design • UX design • Design Systems • Information Architecture • Backend Development • Frontend Development • DevOps • App Design (iOS and Android)
ABOUT
ChangeFi
ChangeFi is a banking application that strives to eliminate the wealth gap by bringing social and racial equity to financial services. Their app provides users with mobile banking, personal loans, and peer-to-peer transactions.
Product Goals
- Audit current UX/UI
- Design the app
- Create a robust and scalable design system for in-house team
HOW
Our Process
- Discovery and UX Research
- Design audit of the previous ChangeFi app
- Strengths and Weaknesses Analysis with comprehensive notes on each module
- User Interviews to assess conversion and usage problems
- Design audit of the previous ChangeFi app
- Design
- UI exploration to provide several design directions to explore the look and feel of the application
- Accommodate constraints of using the current branding to create a cohesive
- Redesign of low-quality colors and inconsistent design
- Information Architecture Redesign for a user-friendly interface and workflow
- High-Fidelity Designs
- Design System
- UI exploration to provide several design directions to explore the look and feel of the application
- Implementation
RESULTS
Deliverables
Discovery
- Design Audit
- Strengths and Weaknesses Analysis
Design
- UI Exploration
- High-Fidelity Wireframes
- Design System
RESULTS
Impact
- Thorough UX/UI exploration and assumption validation that informed a successful redesign and design guidelines for future iterations
- Substantially improved user experience the entire application
- Onboarding ChangeFi in-house designers to new design system
- Client satisfaction with communication and timeline adherence
HOW
Challenges
- Completely re-creating the information architecture to better communicate with and guide users throughout the workflow.
- Working within the constraints of current branding, which could not be changed, to establish a new, cohesive design system.
- Passing WCA guidelines while creating clarity and re-establishing the workflow for a more user-friendly experience.
RESULTS
Insights
- There is a significant relationship between design and user trust. We established that overuse of low-quality colors and inconsistent design devolves trust and legitimacy.
- Inclusive language for sensitive and private applications. Instances included changing the descriptive copy of the “Pocket Change” small loans program to a more tactful wording, in order to demonstrate an inclusive tone and avoid offending or alienating users.
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